The name of the channel comes from the first five cent movie theaters called nickelodeons. Nickelodeon's history dates back to December 1, 1977, when Warner Cable Communications launched the first two-way interactive cable system, QUBE, in Columbus, Ohio. Under the name Pinwheel Network, the C-3 cable channel carried Pinwheel daily from 7:00 a.m. to 9:00 p.m. Eastern Time. Nickelodeon launched on April 1, 1979, initially distributed to Warner Cable systems via satellite on the RCA Satcom-1 transponder. Originally commercial-free, advertising was introduced in January 1984.